Nowadays, everyone seems to be talking about digital marketing Services. It has created quite a buzz and there are people who know about it and can’t stop talking about how it has revolutionized marketing and then there are also people who have heard about it and now want to know more. But what exactly does it mean, why is it creating such a buzz and how does it work? Well, to put it simply, digital marketing is nothing but marketing a product or business using the digital medium and leveraging it to get favorable results. This is the perfect medium for large, medium, and small businesses to get an online identity and reach out to a wider customer base thereby positively improving the chances of driving new business.
In this era of digital Medium, the primary focus seems to be on reaching out to prospective customers via new media, getting their attention, and engaging them. But how exactly does one go ahead with digital marketing and what are the best methods to do so? People who are aware of what digital marketing is all about might have the answer to this and also the experience gained by trying out various approaches. But what about someone who’s new to this whole idea? What if someone really wants to leverage the advantages that digital presents but doesn’t know how to?
Let us address the three questions – What, Why, and How
What Does Digital Marketing Include?
Now that the basic definition of Digital Marketing is clear, let us get into details of what it includes. “Social” is the magic word that is gaining key prominence whenever someone mentions digital marketing. Although, Internet is the core medium for digital marketing, there are other mediums as well which are not necessarily driven by the Internet.
In a broader perspective, it includes:
– Search Engine Marketing
– Search Engine Optimization
– Social Media Marketing
– Web Designing & Development
– Web Content Writing & Strategizing
– Paid Search Advertising
– Email Marketing
All of the above when used in a planned way result in better ranking and organic traffic i.e. traffic that comes via unpaid links. At times it is confused with traditional forms of marketing like television, print, and radio. Though the core idea is the same, it follows a totally different process altogether.
Why is Digital Marketing Important?
Digital marketing has changed peoples perspective towards marketing. Instead of it being just another “added extra”, it is now an integral part of any business plan. To put it simply, it helps you reach out to more customers, gives them more convenient options to choose from and in turn increases your profits.